The pandemic has proven to be a boon for the live streaming industry. It's valued at USD 183.3 billion by 2027. (Source) Though, the credit would go to telecommunication companies for their rapid increase in internet bandwidth. Consequently, the implementation of data compression and optical fiber connectivity is making seamless live streaming easy for businesses to engage consumers. If customers cannot visit stores, taking the stores in their mind is really a widely adopted concept in the post-pandemic era.
What is live streaming?
In some words, live streaming is very just like video calls but provides a 3D view. It allows customer care representatives to respond to audience exclusively in real-time. Businesses effectively leverage live streaming as an online consumer engagement strategy by proffering their products before a vast online customer base.
Traditionally, brick-and-mortar stores used to supply excellent customer service. Customers could touch and feel the merchandise virtually and ask questions on the spot. Besides, the representatives could offer tailored recommendations to customers. However, the area stores have limited reach, and the consumers are intimidated to visit crowded places.
In this scenario, businesses are tapping to the potential of live streaming to enhance their online consumer engagement. Very quickly, it becomes captivating for consumers because it breaks the geographical limitation. Without having to step out of your home 해외축구중계사이트 , customers may do live shopping online. The goal is to deliver a store-like phygital (physical + digital) shopping experience exceeding geographical boundaries. Today's shoppers want transparent and self-serving online customer support. Therefore, brands are implementing live stream shopping and engaging their market better making use of their product.
How can live streaming enhance digital customer engagement?
Live streaming is a wonderful means for businesses to get in touch with consumers in real-time. Enable the audience to participate your live stream and grow their curiosity about the showcased product. Besides, answering their questions live builds trust involving the brand and consumers. Let's dig deep and explore how live streaming can enhance digital customer engagement.
Approaching Gen Z customers
Gen Z consumers are more active online. Live streaming allows brands to get in touch with the current audience effectively. The real-time customer engagement suits these Gen Z consumers who spend their time online, mostly. Brands today are adding live streaming of products as a crucial digital engagement strategy. Businesses have become successful in attracting modern customers and boosting sales through live streaming integration on websites, social media channels, etc.
Increase loyal customer base
Consumers appreciate transparency while purchasing a product. Transparency drives trust. Live streaming empowers businesses to be transparent and trustworthy that helps to achieve loyal customers. With live video streaming, consumers can virtually touch and feel the product. Therefore, they know the way the merchandise better influences their purchase decision. Customers always value ethical brands who prefer to proffer their product or service because it is. Thus, live streaming is really a popular online engagement strategy, boosting the loyal customer base for brands. When customers know that your brand is authentic, they are likely in the future back.
Boost brand awareness
Whenever we watch an audiovisual, it generally sticks inside our subconscious more effectively than text conversations. We pay more heed to video content than every other form. Therefore, live streaming gets the edge over different customer engagement strategies. It is definitely an amalgamation of real-time video and audio, which can be more impactful for the audience – just like a phygital store. Besides, those who watch your live stream tend to fairly share with others. It allows multiple platforms and channels to engage consumers at exactly the same time.
Consequently, it reaches a higher number of people. Live streaming gets the better of every other online customer engagement strategy. It's more engaging to customers, can go viral, and reach an incredible number of people. With live video, businesses can get customer insights that boost their revenues. Live streaming lets you keep consumers in accordance with your customer engagement objectives.
Tips to enhance phygital customer experience through live streaming
Streaming technology is breaking geographical boundaries. Consumers can now purchase products from any area of the world without compromising on the store-like product experience. The pandemic has boosted the phygital shopping game, and live streaming has enhanced it. Whether you do online banking, selling products on the web, or providing any service, live streaming has become a powerful tool for support agents to serve customers. Below, we have a few essential tips that will help you improve your phygital customer experience using live streaming.