Everyone in sports marketing and sponsorship knows who the main element players have been in the marketing of sports. Rights holders, broadcasters, owners of teams, events and facilities in addition to the athletes and fans all have their role to play. The marketing of sports has long been an adaptive art that needs constant adjustment to satisfy that insatiable demand by fans for more interactive contact and experiences using their beloved teams and athletes.
In 2010 in 2012 there is the possibility that the location of broadcasting will dsicover a breach in the wall of invulnerability which it has been enjoying the past fifty years. For initially, a brand new technology has emerged for broadcasting of sports for which broadcasters do not have a monopoly or first right of refusal on usage. This technology is live video streaming of events 스포츠중계 . This might signal the start of a race between other players in marketing of sports and sports sponsorship to see who are able to win the day and provide fans with a brand new and unique experience. Live video technology permits the transmission of any event, competition or game live to its fans via the internet, without the necessity of a 3rd party between the big event and the fan. That's correct, sports fans. This technology could cut fully out the broadcasters from this particular the main marketing game. However, is that the best thing or a bad thing?
The main immense value of sports may be the revenue gained by competing broadcasters bidding against one another for rights to broadcast events. Would the sponsors that pay so dearly to the broadcasters to display their brands be ready to part company, albeit temporarily or simultaneously from the symbiotic relationship the sponsors have with the broadcasters? Imagine teams taking advantage to communicate directly using their fans. It's this that live video streaming allows them to do. Meaning no broadcast media filtering, analysing and being covered doing what they've prepared for more than fifty years. Imagine, sports organizations developing their particular media companies, or having an internal media department to state the least. In the event that you doubt the popularity of streaming video, you must have never heard of YouTube. Where in the world maybe you have been? Online video has undoubtedly the most online daily traffic amongst anything on the Internet.
YouTube gets more unique daily traffic daily than Facebook. Websites with streaming video get extra link juice from Google due to the organic nature of visits verified by more time on the webpage watching streaming video. The broadcast game may have a brand new gorilla in the booth as teams realize they can create broadcast experiences traditional broadcast media find impossible to place together. Search for this to become a trend that gets bigger and bigger throughout 2012 as teams provide real time interactive experiences using their teams during games. The question is really how the broadcast media answer this changing reality. The connection between sports broadcasters and sports properties has had an ebb and flow history. Time will reveal if the broadcasters come up with an original way to obtain involved, as well as to control this new technology for the teams.